Our approach
We use a wide variety of research methods in our work, ranging from ethnography and participant observation, through interviews and large-scale surveys, to lab-based experiments.
We also use a wide variety of analytic techniques, ranging from qualitative approaches such as rhetorical analysis and forms of thematic analysis, through to quantitative approaches such as general linear models, multi-level models, and structural equation modelling.
We believe that methodological pluralism is important for developing a good understanding of the phenomena we study.